Do you know? Other than Online news mediums, there are other 8 mediums that deliver news to the target audience.
In this post, I am going to share different elements of Mass Media along with News Media Bias chart of 2019.
So, without any further. Let’s get started!
1) Broadcasting Television News
Majority of the people consume News from the television Medium.
1940 is the year of origin of the television news took place.
Howell Thomas hosted the first-ever scheduled news with proper intervals.
It only took place in New York city over pioneer NBC television station.
For a successful airing of news shows, there is a lot of research, reporters need to travel all places to collect information and a dedicated studio is required to get shows in place.
Anchors in news either present their news in Live format or Videotaped. So, what is Live News Format and Videotaped format…
Live News Format
Especially in a Breaking news situation, many News channels don’t waste their time to record their news and telecast, either do AIM to deliver news at the spot and first compared to other news channels.
Videotaped News format
In this format, the news script is already in place and the complete news will be pre-recorded and will be telecasted after proper editing.
News Clips Lenght
News clips or programs may differ in length. it can take as long as 10 minutes to 1 hr. Even these days, many news channels are releasing documentary films for in-depth detail on a particular issue or a topic.
Modes of Income for News Media companies
- Self Promotion of company subsidiaries.
2) Radio News
History of Radio started in 1894 by the Italian inventor Guglielmo Marconi.
He built the first compactable commercially successful wireless telegraph system based on a radio transmission.
Until the invention of television, Radio had played an important role in entertainment, songs and broadcasting news.
Even now, Radio is in use and do have millions of listeners all over the world.
Nowadays, Radio’s do broadcast different types of shows along with the Music.
Radio news broadcasts can have a length ranging from 1 minute to 1 hr.
Moreover, News on the radio can be categorized into newscasts or bulletins, breaking news, debates etc.
Some bulletins can be at the bottom of the hour, or three at 15-minute intervals, or two at 20 min intervals.
Specific Radio stations are allocated to deliver news in the local language to have more connect with the audience. Moreover, there goes a systemic setup for radio to have a smooth user experience.
Radio Studio Setup equipment
To control and broadcast the radio shows, the professional studio is the key to get the work in a smoother way.
Axia IQ AoIP Mixing Console
It has 8 configurable channels. 4 of which are mic inputs. These are mainly helpful in managing 3 or more guests in the studio.
Electro-Voice RE320 Microphone
It is one of the best Microphone you can use for professional Radio setup and even they are widely used as the industry standard microphone in US and UK stations.
DBX 286S Microphone Processor
Background noises are common and it lacks professionalism without removing the background noise.
Thanks to this processor, which can easily handle background noise and along with that, it can stabilize the sound making it look natural.
High-end Custom Built PC
Powering a professional studio with high-end equipment needs a lot of power for uninterrupted functioning.
For a professional studio, it is recommended to have the below configuration PC…
- Intel i7 Processor
- 500 GB SSD
- 16 GB DDR3 RAM
- 8TB External Hard disc.
Some of the popular Radio channels.
3) Newspapers News Media
Newspaper is the first means of distribution of the news or content.
The team newspaper became common in the 17th century. Germany is the first country to publish newspapers as early as the 16th century.
Even in those days, newspapers were printed dated and distributed at regular intervals.
Back then, the newspaper is a simple medium to distribute news or to share valuable information.
Even today, newspapers are widely read and they are distributed on a daily, weekly, biweekly, monthly, bimonthly or quarterly.
Newspapers cover various types of topics which includes…
- Political News
For publishing, articles in newspapers, authors need to have enough knowledge in Journalism and in print media.
Furthermore, many popular publications cover news internationally, so that journalist from other countries contributes news electronically to deliver local international news.
Some of the popular Newspaper Circulations are…
News magazines are the type of print book which consists of articles and events related to a particular topic or an industry.
For example, Fashion magazine contains articles related to fashion trends, models, auditions etc.
Some of the popular magazines are…
5) News media websites
With the increase of widely Online technology over the world, business came up online and started to rule out their business exposure.
Equally, people are started using the internet for a daily source of information and thus it became the means of publications to publish news online.
Surprisingly, 40,000 searches are processed on Google every second which translates to over 3.5 billion searches per day.
The amount of data consumption is increasing day by day and thus online News media websites are taking advantage of getting users to the sites.
Compared to other news media medium, an online news platform has an advantage due to quick and easy updates. Users can consume the news within no time.
Process of news media websites
Setting up the news website doesn’t take much time and it just needs to purchase a hosting and a developer to design the look and feel of the website.
In reference to others, news media websites take up less investment due to digitalism.
Moreover, Authors can work remotely and update articles at any time to keep their users up to date.
Along with that, many websites do have an option for the general public to contribute content for them to bring up new ideas.
Due to the increase of internet users day by day, there is a quite high chance for website publishers to earn a pretty good amount.
Along with that, visitors of popular websites increase year by year and thus revenue increases.
With more internet reach, there are a lot of potential ways to earn money from advertisers. Some of the earning means via the internet are…
- Google Adsense
- Affiliate Marketing
- Direct partnerships
- Product Promotion
Some of the popular news media websites
6) How Apps are contributing to the News media presence?
Recent statics clearly states that Mobile users are increasing in a significant way compared to desktop users.
Likewise, people are constantly opting ways to consume media in a smarter way and thus businesses need to follow the path.
Especially for news media companies, they do need quite a lot of visitors to get a good amount of revenue and news media reputation.
So, News Media houses with large wallets can afford to implement both websites and apps. Not every company choose to maintain both App and website due to their cost and maintenance.
Advantages of Having Mobile App over the website
1) More control
In the light of Mobile Application, users can get tailored news in accordance with their interest and selection of language, genre etc.
Whereas in websites, it is not quite possible to personalize according to your interest and thus the mobile application is an edge over mobile websites.
2) Notification Updates
Every time you need not visit the application to check out the breaking news updates, instead, you can get personalized notifications for news updates.
3) Offline Access
However, if you don’t have any WiFi access or internet access, you can easily save some articles on your application and can read it without the internet.
4) Time Spent
According to the recent data, Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.
Moreover, the average time users spend time on mobile is also increase by 21% year by year.
The perfectly aligned and designed application does offer better speed than mobile websites. However, many websites are now coming with AMP ( Accelerated Mobile Pages ) which tend to load mobile websites in seconds.
But with AMP pages, you can only view the search result page and you will lose AMP when you navigate to any other page on the same window.
Some of the Best News App to get information from all website sources.
7) News media via YouTube
Over time, people are preferring and want to consume media on their time availability.
So, YouTube is the best alternative platform in place of television to watch videos repeatedly or any in any time.
So, news media companies do have dedicated YouTube channels to post their daily updates in the form of short video clips.
With constant news updates, users can get their information and can easily share important updates to their friends and family.
As the platform is based on videos, it is easy to consume and understand the news without any extra effort.
Along with that, you can subscribe and get the news channel updates whenever a new video is released.
Some popular YouTube news media channels
8) News on Social Media
A recent study by BBC states that more than 51% of people with internet access rely on Social Media for getting news updates.
In addition to that, big news media companies post constant news updates to grow their website popularity from Social media.
Is News on Social Media reliable?
It’s a big debate and still, many popular pages do post content which has contains clickbait to grab more website visits. But at the same time, reliable news media channels do post their original news content.
So, you should be aware of which type of page you’re following and make sure to follow the verified badge pages to stay out of fake news.
Some reliable News Channels on Social Media
Which News Media source is more reliable?
When it comes to News Media, it is important to follow the Media websites which are unbiased and neutral.
In Biased Media, selection of events and facts are reported in favour of a particular political issue or the writer’s personal opinion.
Instead, every news media should maintain their Journalism Integrity by presenting the facts even if they are with them or not.
It is important to follow an unbiased manner, regardless of the writer’s opinion or personal interest.
To state the clear figures, Ad Fontes Media has come up with the ” Bias chart of 2019″ with listings of Most Reliable news to the severe reliability issues.